TESTIMONIALS

Frédéric Renard
European Marketing & Communications Manager for Arkeïa

Mike Newman
Managing Director, Pacific Retail Systems

Jürgen Eder
Marketing Manager Europe, SBS Technologies

John H. Ricciardone
Director, Corporate Communications, Brix Networks

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Client Testimonials

Arkeïa Corporation

Frédéric Renard - European Marketing & Communications Manager for Arkeïa

“We choose Strategic for their knowledge of both the Storage and the Linux markets and for their European implementation. Not only these two requirements got completely fulfilled, but Strategic's PR consultants behave as “true” Arkeia representatives (I should almost say employees!): they show excellent capabilities to push Arkeia message and to jump on any opportunity to bring more exposure to us. The best of it is that this applies not only to our local office based in Paris, but to all the teams we work with across Europe (England, Germany, Spain).”

Brix Networks

John H. Ricciardone - Director, Corporate Communications, Brix Networks

“In the last 10 years I have had the pleasure of working with the Strategic PR team with two different organizations and have found them to be a true partner who delivers consistent results that helps us achieve our goals. Strategic provides us with keen knowledge of the pan-European market, and is a trusted advisor that is a joy to work with.”

Continental AG, Commercial Vehicle Tire Division

Dr. Michael Korpiun, Head of Marketing

“We started from scratch with our European PR activites in 2003. We choose Strategic Alliance International to help us setting up a pan-European PR programme and they did an excellent job. Not only did they help us to establish a European network of press contacts but helped our own organisation to better understand and implement professional PR work. By now the programme has matured and Strategic provides perfect services and advice on a European level. It's a pleasure to work with them as they are always spot on and reliable when it comes to addressing new challenges.”

Dot Hill

Raymond Groebbé - Marketing Director EMEA, Dot Hill Systems.

“Strong local presence in European countries was needed to get the right message across to a wide variety of audiences in different languages. Strategic PR, delivers a one-stop solution to Dot Hill. This allowed us to get the Dot Hill message across and “localised” where needed. Dot Hill is pleased with the results achieved by Strategic PR in a relative short time period.”

G-Log

Dominic Regan - director of sales and strategic marketing at G-Log

“We have been delighted with both the service and coverage we have received from our work with Strategic. There is no question that the awareness of G-Log in the marketplace has risen significantly as a direct result of their activities. Their knowledge of the press, and their ability to place letters, articles and other relevant information has provided a solid marcom foundation for G-Log in Europe. I would have no hesitation in recommending them.”

Infovista

Marc Lippe - Director Marketing, Europe InfoVista

“We are a strong believer in the impact well managed PR can make on building our brand. We have been delighted with the consultancy Strategic has provided over the last two years, the coverage the team has generated during this time has cemented our reputation as a leading player in our industry in Europe. The high quality of the press coverage is testament to the team's enthusiasm, dedication and commitment.”

KEMP Technologies Inc

Peter Melerud - Sales Director

“When KEMP Technologies decided to expand into the UK, we selected Strategic to develop and implement our public relations strategy. In a fairly short period of time, Strategic was able to secure coverage with top publications, provide exposure to key media areas and significantly increase the visibility of our brand within our target markets. Strategic has become our valued partner and has contributed significantly to our growth in the UK.”

Metastorm Inc.

Laura Mooney - Senior Director Corporate and Product Marketing, Metastorm Inc.

“Strategic really understands our messaging and we have been very pleased with the team's ability to adapt this messaging into various media to take to the press - including case studies, bylined articles, and general pitches for press interviews. Strategic is also always willing to collaborate with our US PR agency to ensure we execute consistent campaigns on a global basis.”

Multi-Tech Systems

Dilip Mistry - Managing Director, Multi-Tech Systems UK

“We appointed Strategic Alliance International because we needed a PR consultancy that could proactively run the PR programme for our range of products and solutions. We have been consistently pleased with the service and results we have received. The team's complete understanding of the industry issues and their relationships with our key press in the data communications field has ensured we get the results we need to maintain our visibility within the industry.”

Network Instruments

Veena Vadgama - Director of Marketing Communications

“We tried a few agencies in the U.K. before we found Strategic. Strategic has undoubtedly surpassed our expectations. While other agencies attempted to fit our company into their PR model, Strategic took the time to understand our needs, our challenges, and our message before developing the plan. The outcome has been the right results with the right audience. They are thorough, exact, and continually find new opportunities for us. They bring integrity, insight, and execution into every project”

Pacific Retail Systems

Mike Newman - Managing Director, Pacific Retail Systems

“Pacific Retail Systems engaged Strategic last year to help raise the market visibility of our StoreTrader EpoS software solution. We had tried advertising in the trade press and also Google Adwords, but both were expensive and unpredictable. Strategic gave us a proposal with concrete actions and predicted outcomes which we could measure, and that seemed a far better way to spend our limited marketing budget. I'm impressed and pleased that in the first year they had generated more than 100 press editorials and references in the retail trade and vertical market press which in turn, and more importantly, directly produced leads to real business.Strategic has really helped us build our corporate image and product awareness.”

“Strategic is a very willing and proactive partner and I value their ability to get on with the job while regularly reporting progress.”

SBS Technologies

Jürgen Eder, Marketing Manager Europe, SBS Technologies

“Strategic raised the awareness of SBS in the mind of our targeted key editors, organised press meetings and interviews. We were especially delighted about their proactive way of contacting editors and keep them in the loop about SBS. I would like to give special thanks for their exceptional execution of placing articles, which gained a lot of coverage in the press. Their reporting is very detailed and accurate.”

Utimaco Safeware

Jackie Groves - Managing Director, Utimaco Safeware UK

“I found them to be imaginative, proactive and very professional in their approach to getting us as much publicity as possible. They supported a very active relationship between Utimaco Safeware and the press which resulted in good column inches and promotes Utimaco Safeware as an expert in its field.”

Vocollect

Greg Tanner - Managing director, Vocollect Europe

“We are a strong believer in the value that PR can have on our business and the mark it can make on building our brand. We have worked with Strategic for over two years and they have continually kept us at the forefront of breaking news within our industry, as well as positioning us as innovators and thought leaders. We truly believe proactive PR has made a positive impact on our growth in Europe.”